Diego

BRAND CONCEPT

VISUAL IDENTITY

XXY project is the result of a first investigation about genderless fashion topic and the later implementation through the creation of the concept, philosophy and corporative visual identity of a genderless fashion brand.

XXY is a brand whose target are customers that live fashion from freedom's side. People who concibe gender in a fluid manner and know no limits when they dress. Anyone who wants to distinguish itself from others, praising their individual qualities.

XXY is genderful fashion

XXY means to break with established rules. It means to play with old concepts of masculinity and femininity. It means to reinvent them by striking labels.

XXY is ambiguity, contrast, diversity and acceptance. An alternative scenario connected to current society, connected to the whole world millennials.

XXY takes inspiration from club kids

 

Night owls meeting at the club to enjoy the moment. Boys and girls preparing their costumes in order to stand out among everyone else. No standards, no barriers.

XXY is mainly focused on a millennial target.  Transgressive and youth people engaged with their smartphones, sharing absolutely everything on real time. They are fearless, intrepid and influencers.

 

XXY collections are a mix of shapes and colours, always focusing on latest trends, being a referent of avant-garde and modernity

APPLICATIONS

YEAR

2016

 

ALTERNATIVE

TRANSGRESSOR

NON CONVENTIONAL

DECONSTRUCTION

FREEDOM

GAME

EXCLUSIVITY

XXY

Seijas

Diego Seijas

Diego Seijas